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Binance

PR Lead - MENAP

Binance

full-timeremote

About the Job

Develop a long-term communications strategy for Binance’s growth in the Middle East, North Africa, and Pakistan. Manage PR agencies, create communications materials, and support public affairs and corporate initiatives. Track issues, build coalitions, and use data to shape regional stories.

What You'll Do

  • Develop a long-term communications strategy that supports Binance’s growth, brand and policy objectives across the Middle East, North Africa and Pakistan
  • Create, implement and manage strategic communication programs to build and maintain positive relationships with internal and external stakeholders
  • Support public affairs, corporate and brand communications initiatives
  • Track emerging issues and assess their potential impact on Binance; map key stakeholders and build coalitions to drive Binance's corporate, brand and policy agenda
  • Manage multiple PR agencies to support strategic initiatives and develop communications materials, including story pitches, messaging guidelines, press releases, Q&As, presentations and speeches
  • Work with the Executive Leadership Team and other company spokespeople to prepare them for public speaking engagements, media interviews, and company meetings
  • Collaborate with cross-functional teams and represent the pr/communications team on the MENASAT leadership team
  • Must be comfortable with using data to shape stories and use it for various local news angles

Requirements

  • Bachelor’s Degree in related field
  • 10+ years Communications experience, including either working in-house or in a PR agency based in the region
  • Solid understanding of the MENAP policy environment with a proven-track record working on communications initiatives involving corporate, policy and crisis communications
  • KoL/influencer management experience
  • Ability to work collaboratively with multi-functional leads in a matrix organization
  • Excellent writing skills in English (Arabic speaking would be a bonus)
  • Passion for Binance and the mission of the company
  • Experience working on projects in a fast-paced environment
  • Strong organizational skills and attention to detail
  • Strong verbal communications and interpersonal skills
  • Maintaining enthusiasm and calm demeanor in stressful situations
  • An international and inclusive mindset
  • Conduct monthly and quarterly/half yearly reports
  • Manage PR-related budgets

Company

Binance

Binance

Technology Company

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Job Details

Employment Type

Full-time

Posted

October 11, 2025